It is no secret that the story of the iconic bhujia maker – Haldirams is quite inspirational, and we have all learned from somewhere about how a small namkeen shop in Bikaner(Rajasthan, India) has grown and built an empire in the Indian food and beverage market?

Having valued at more than 3 Billion Dollars(~24000 crores) and businesses in more than 80 plus countries, Haldiram’s empire was seeded in 1937 by Ganga Bishan Agarwal even before India got its Independence.

Their expansion strategy started from 1985 onwards, when Haldirams grandson Shiv Kishan Agarwal started working on the expansion of the company by improving better shelf life and packaging of products to international levels.

Currently, the chain boasts over 400 variety of Namkeens, snacks, Sweets, beverages, frozen foods, and quick service restaurants in more than 11 cities in India. The chain also competes with some of International QSR chains such as KFC, Pizza Hut, Burger King, and many more.

Determined to take its product portfolio beyond its boundaries, Haldirams opened its first manufacturing plant in Nagpur, and quickly expanded into other locations such as New Delhi, Kolkata, Bikaner, and many more to come in future.